3 Ways Social Media Has Changed Public Relations

 If you have not been in the Public Relations field long enough, it is most probable that you don’t remember that more straightforward discipline of Public Relations. With the introduction of social media, it has changed the way that people consume content and the way they interact. 

Integration of SM:

The integration of social media and traditional media allows for an effective measuring of digital and traditional tactics to communicate your message to your targeted audience, now allowing you to expand it further. 

Co-Creation:

 Because social media allows for the public to create and deliver their message across the platform freely and to a large audience, integrating the audience into creating your message, it allows you as a public relation participant to know what it is that the audience cares for and what they want to hear, allowing you to write out your message. This is co-creating of the message. You ask the publics to write the message for you in which you then go ahead and work on the message and deliver it to the audience. 

Target Audience

 Before the creation of social media, your message could only go so far off into a certain number of publics however, the introduction of social media allows the organization/ company/ corporation to target their audience by zip code or the traditional perimeters as well as having a worldwide target audience. With social media, your target audience is able to expand further out into different countries allowing for your organization to reach a bigger audience raising brand awareness. 

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